Corporate Responsibility (CR) Assessment (VALUE) Conduct materiality assessment that includes stakeholder engagement and an assessment of your company's economic, environmental and social impacts. This assessment demonstrates the value of CR to your company, providing a roadmap for getting started or amplifying existing CR work.
Identify your company's key internal & external stakeholders (e.g., executives, other employees, regulators, customers, consumers, activists/bloggers, investors, NGOs & industry peers)
Determine your company stakeholders' needs and interests (what they expect, how they define CR, etc.)
Identify your company's economic, environmental and social impacts (impacts on communities, climate change, health/safety, gender equality, etc.) and determine what is most important & capable of addressing
Prioritize risks, opportunities and key focus areas (SWOT analysis)
Corporate Responsibility Positioning (VIEWPOINT) Develop clear statement of your company's role as a responsible company. Your CR positioning will:
Be clear, credible and transparent;
Reduce confusion on CR and what it means to your company; and
Be emotionally-engaging and inspire support, both within and outside your company
Corporate Responsibility Strategy Development (VEHICLES) Develop CR goals and strategies to cut costs, grow revenues, enhance brand, mitigate risks & leverage opportunities, based on materiality assessment and coherent CR positioning. Goals and strategies will answer to key stakeholders, generate ROI, and support continued work. Examples include:
CR commitments, code of conduct & other policy statements
CR performance goals & metrics
Positions on "hot button" CR issues, whether or not your company intends to publicize them
Partnering with NGO's, industry peers & other public influencers
Corporate Responsibility Communications (VEHICLES) Develop CR communications to enhance company brand and stakeholder engagement:
Credible, engaging and sharable CR messages to reach key (internal & external) stakeholders on their topics of interest
Engagement through multiple touch points, e.g., corporate web site, social media, supply chain workshops, industry conferences & thought leadership pieces. Communication vehicles will enhance transparency, reduce confusion, and generate ongoing conversation.
Corporate reports of all types, including reports in accordance with GRI Standards, SASB & CDP questionnaires
Corporate Responsibility Talks (VALUE / VIEWPOINT/ VEHICLES) Present to employees and other stakeholder groups about the value of CR, how to start CR programs, and how to amplify existing CR work.
Employee workshops on what CR means and why they should care
Stakeholder engagement through interviews, questionnaires, all-day workshops, messaging, etc.
Multi-stakeholder meetings to identify consensus; build buy-in on CR positioning, goals & strategies; and develop partnerships