Humana had published previous corporate social responsibility (CSR) reports in accordance with Global Reporting Initiative (GRI)'s G3 Sustainability Reporting Guidelines and wanted to publish its 2014 - 2015 CSR report in accordance with the new G4 Guidelines. Nancy served as GRI expert and CSR report writer, to support all aspects of developing Humana's CSR report (engaged by PR firm Golin).
The National Cattlemen's Beef Association (NCBA) sought to launch an updated Cattlemen's Stewardship Review, and needed help in developing a communications plan related to roll-out of the new report. Nancy served as CSR expert and Managing Account Supervisor for the project (engaged by PR firm Ketchum).
Omega-3 producer Qualitas Health needed to update its sustainability-related messages and develop a marketing and engagement plan that would include and amplify new messages. Nancy updated the company's messages, and wrote a white paper on the sustainability impacts of producing the company's Almega PL product.
Bernstein analysts covering U.S. food and U.S. foodservice were being asked difficult questions on corporate responsibility and interested in how CSR impacted corporate valuations. Nancy developed a program to educate analysts, investors, and companies on the importance of sustainability, the myriad of sustainability rankings, and reporting issues. Attendance on the conference call and subsequent transcript reads were 3x expected numbers.
Very few restaurants in the U.S. were certified under existing green restaurant standards, so the University of Chicago set up the Green Restaurant Research Team (GRRT) to consider ways to improve existing standards and also tailor them specifically for Chicago restaurants. As Assistant Director of the GRRT, Nancy helped guide undergraduate and graduate students to develop recommendations for new standards.
Solo Cup had made commitments related to sustainability, particularly with its Bare® line of disposable products. But, the company did not know if the initiatives were producing business benefits that justified the resource spend. Nancy helped to assess public recognition, perceptions, and financial impacts of the company's sustainability efforts.
Williams-Sonoma had not focused specifically on sustainability, causing it to miss opportunities to enhance its brand and risk critique from activists, customers, investors and employees. Nancy worked at a grass-roots level to develop and launch "small green steps" to "help the business by helping the environment. Successes included programs for composting at the corporate cafeteria; "green" specifications for store builds; broad eco-related collaborations with other retailers; and packaging reductions. The initiatives had staying power and gained executive support, paving the way for very broad, publicized CSR commitments.
Global nonprofit business network and sustainability consultancy, Business for Social Responsibility, had done minimal food waste work and wanted to educate businesses on ways to reduce consumer food waste. Nancy conducted extensive research and wrote a report with a roadmap and best practice examples for businesses.
Start-up provider of sustainability performance reporting solutions was focused only on the hospitality industry and lacked expertise to extend into foodservice. Nancy developed the business plan and go-to-market strategy for a new Foodservice Division, including leading a strategic consortium of foodservice companies, producers, and processors.
As Vice Chair of the Natural Resources Commission of the City of Highland Park, IL, Nancy helped to establish strategies for implementing the city's sustainability plan, developed award-winning schools programs, and led initiatives for regulating polystyrene food ware and plastic carry-out bags. These and other proactive efforts caused Highland Park to be regarded as a sustainability leader and model for other suburbs in North Shore Chicago.
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